Cookie and Tracking Policy
Last updated: March 2025
We're honest about how we track activity on lathorivexo.com. This page explains what we collect, why we collect it, and how you can adjust settings to match your preferences.
You might be used to seeing vague cookie policies that feel like legal documents written by robots. We've tried to keep this one straightforward. If something still doesn't make sense, reach out and we'll clarify.
What Are Tracking Technologies?
When you visit our website, we store small text files on your device. These help us remember your preferences, understand how people use our tools, and generally make the experience better for everyone.
Some tracking happens through cookies. Others work through pixels, local storage, or session data. The purpose varies – some are absolutely necessary for the site to function, while others help us figure out which content actually helps people.
Types of Tracking We Use
Essential Tracking
These keep the website working. Without them, you can't log in, access secure areas, or use core features. They remember your session as you move between pages and ensure forms work properly. You can't really turn these off without breaking the site.
Functional Tracking
These remember choices you make – like language preference or recently viewed resources. They make repeat visits smoother because the site remembers who you are and what you've done before. Pretty handy, but not absolutely critical.
Analytical Tracking
This is how we learn what's working and what isn't. We see which pages get the most attention, where people drop off, and how long visitors spend reading specific content. All data is aggregated, so we're looking at patterns rather than tracking individual behaviour in detail.
Marketing Tracking
These help us understand which channels bring people to our site and whether our messaging connects with the right audience. We don't bombard you with ads, but we do want to know if someone found us through a search, a referral, or an article they read.
How Tracking Improves Your Experience
Here's a concrete example: when we noticed people were leaving our financial analysis methodology page after about 30 seconds, we realised the content was too dense. We broke it into sections, added clearer headings, and saw engagement time triple. That happened because analytics told us something was off.
Similarly, functional tracking means you don't have to re-enter your location preferences every time you visit. The site remembers you're based in Sydney or Melbourne and surfaces relevant case studies automatically.
What We Learn From Data
We see which topics generate the most interest, which resources get downloaded frequently, and where people get confused. This shapes what we write about and how we present information. If nobody clicks on a particular guide, maybe it's not helpful – or maybe we buried it too deep in the navigation.
Managing Your Preferences
You control how much tracking happens. Most browsers let you block or delete cookies entirely, though this can break certain features on any website, not just ours.
Browser-Level Controls
Look for privacy or security settings in your browser menu. Chrome, Firefox, Safari, and Edge all have options to block third-party cookies, clear stored data, or browse in private mode. Each browser handles this slightly differently, but the core controls are similar.
Private or incognito mode prevents persistent tracking across sessions. Once you close that window, the cookies disappear. Keep in mind this doesn't make you invisible – your internet provider and the websites you visit can still see your activity during that session.
We keep tracking data for 24 months, then it gets deleted. Session cookies expire when you close your browser. Persistent cookies last up to two years, depending on their purpose.
Third-Party Services
We use a small number of external tools to handle analytics and performance monitoring. These services have their own policies, and we've chosen providers that align with privacy-conscious practices.
For example, our analytics platform aggregates data before we see it, which means we get useful insights without accessing personally identifiable details. We're not interested in tracking individuals – we want to understand trends and improve the overall experience.
Updates to This Policy
If we change how we handle tracking, we'll update this page and note the date at the top. Major changes might prompt a notification when you next visit, though we don't expect frequent overhauls. Our approach has been consistent since we launched, and we're not planning to shift toward more invasive tracking.
Check back occasionally if you're curious. Or don't – we're not going to track whether you read this policy or not.
Questions About Tracking?
If something here doesn't make sense or you want more detail about how we handle data, get in touch. We're happy to explain further.
info@lathorivexo.com | +61 401 179 674
Unit 34/7 Carrington Rd, Castle Hill NSW 2154, Australia